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Libertex launches “Push For More” Brand Campaign with FC Bayern

Wed, 06/07/2023 - 14:00

Libertex are launching Push For More, a brand-new campaign in partnership with FC Bayern, the recently crowned 2022/2023 Bundesliga Champions. The campaign aims to engage and inspire people around the world to act with more confidence, trust and self-belief in order to achieve success.

The new brand campaign is the first we’ve created utilising FC Bayern players since we announced a multi-year partnership together in August 2022, which saw us becoming the first Online Trading Partner of FC Bayern for CFD and foreign exchange trading.

What’s in the campaign?

The joint campaign launch video features current FC Bayern stars Matthijs De Ligt, Eric Maxim Choupo-Moting and Leroy Sané, all wearing the new 23/24 season home kit.

The players explain how three basic principles (discipline, strategy and skill) have led them to where they are today, and how those qualities have pushed them to achieve success as a team and as individuals on and off the pitch. De Ligt talks about how mastering the art of discipline creates a sense of unity, Choupo-Moting explains why strategy is key to unlocking your full potential and Sané describes why skill gives you the ability to find the “edge” to achieve success. 

Take a look at the full video, which is also available to watch on both Libertex and FC Bayern’s official websites and social media channel

Words from our CMO, Marios Chailis:

“Libertex is more than just a trading platform, and FC Bayern is more than just a football club. Yet both organisations share a lot more in common than most would initially think. This campaign, the first collaboration of this kind, shines a light on this. 

Combining the fast-paced and exciting worlds of football and financial services, we share core values, such as trust, teamwork and a winning mentality. It was important for us to create something that highlights the synergies between both brands. Using inspirational and engaging content with first-team players, our Push For More campaign will help us successfully elevate and raise awareness of the Libertex brand utilising FC Bayern’s channels, in Germany and beyond.

FC Bayern are the benchmark for perfection and success on the pitch, which is something we want to apply to our millions of customers around the globe. We’re incredibly proud to continue our partnership with FC Bayern for the foreseeable future.”

FC Bayern x Libertex

Our multi-year sponsorship with FC Bayern currently runs until 2025 with the collaboration encompassing numerous activities such as visibility across FC Bayern’s social media channels, as well as a presence on the LED advertising boards at home matches in the Allianz Arena.

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