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Fundamental Analysis: A Perfect Tool for Every Market
Fundamental Analysis: A Perfect Tool for Every Market

Fundamental Analysis: A Perfect Tool for Every Market

There are two main types of market analysis. They are fundamental and technical ones. Although fundamental analysis is not a complicated method to predict market moves, there are features you should learn about. An essential feature of fundamental analysis is that it differs in every market. Let’s find out what fundamental analysis is.

Fundamental Analysis: Definition

Fundamental analysis evaluates the intrinsic value of an asset considering macroeconomic and microeconomic factors that have an impact on the price. The main idea of the fundamental analysis is to define whether an asset is undervalued or overvalued. Fundamental analysis is widely used for stocks and currencies.

Fundamental analysis is mostly used for stocks and forex. However, it can be applied to any security from bonds to derivatives.

This method of analysis includes such tools as news, economic events, financial statements, industry trends, etc. depending on the market you analyze. Let’s discuss the differences in more detail.

Fundamental Analysis and Stocks

We will start with the stock analysis. It doesn’t matter if you buy real shares or trade CFD; the fundamental factors that affect the stock price are the same.

Quantitative and Qualitative Factors

The stock fundamental analysis covers a wide range of tools: from a balance sheet and a company’s revenue to something more specific, such as market sentiment or quality of a company’s management.

That’s why all of the tools were separated into two groups: quantitative and qualitative:

  • Quantitative analysis is the type of analysis based on complex mathematical and statistical modeling. Examples: revenue, profit.
  • Qualitative analysis is the type of analysis based on the quality of something. It’s something that doesn’t relate to numbers. Examples: quality of a company’s management, brand-name recognition.

Stock Analysis: Tools

Financial statements are a core of quantitative analysis as the company disclosure information on business performance. There are three relevant financial statements you can evaluate before you make an investment in the company:

  • Balance sheet. It’s a record of a company's assets, liabilities, and shares at a certain point in time.
  • Income state. It evaluates a company's performance over a specific period of time.
  • Statement of cash flows. The report shows the inflows and outflows of cash for a specified period.

Qualitative tools include intangible factors that can’t be calculated with numbers but are still significant to understanding a company’s state.

  • Management. If you want to consider this factor, you can go to the company’s website and check the names and backgrounds of the top management people. When you know the names of the senior management, you can freely find news about them on the Internet.
  • Business model. Before you invest in the company’s share, you should analyze what business it is involved in, whether it’s direct sales or perhaps just franchise fees.
  • Competitive advantage. The company's advantage over other companies determines a company’s success. If the company can offer something unique, its value will grow for decades.
  • Industry. It’s not enough to view the company separately from the industry where it operates. The company’s market share, the development of the sector, problems, or improvements in the industry will affect the company’s well-being.

There is an opinion that management is the most important qualitative factor of fundamental analysis. It can be true because leaders determine how the company will develop. If one of the leaders is involved in a scandal, fired, or has a severe disease, the company’s stocks will depreciate immediately.

Fundamental Analysis and CFD

The concept may sound complicated at first. However, when trading CFD, you don’t have to analyze all of these complicated financial statements. Check the list of the essential tools that will determine the CFD stock direction.


It’s clear that the value of the company (its shares) directly depends on the amount the company earns. The profit of the company reflects its financial health.

Where to follow: In the United States, publicly traded companies are obligated by law to report quarterly earnings.

How to trade: Before the company delivers earnings data, research companies gather analysts’ forecasts. All you need to do is to check the consensus estimates and follow the actual figures. If the actual data outperform the forecast, the price will go up. In the case of the weak earnings release, it will fall.

Internal Factors

Above, we mentioned the management factor and its effect on the stock’s value. Changes in the CEO, problems, and uncertainties of the company, speeches, and comments of the company’s members, potential mergers and acquisitions create high volatility in the market.

Example: Elon Musk is well-known for his tweets. Once, he tweeted his willingness to take Tesla private at $420. What happened next? Tesla stocks surged, and Nasdaq had to halt them due to the enormous volatility.

The supply and demand factor can be considered as a part of this tool. If a company claims its intention to offer more stocks, the price will decline. If the company signals it will repurchase shares, it will encourage its price.

Where to follow: It’s not that easy to check this metric. However, if you choose the company and learn more about its CEO and social networks, you will easily find the necessary information. 

How to trade: The crucial thing is to catch the news as soon as possible because the effect of the news usually lasts from 30 minutes to two hours. When you find news, wait for a market reaction, estimate market sentiment, and follow the market.

Industry News

Previously, we mentioned this tool, and we are sure you remember what it means.

Where to follow: Find the news related to the sector of the company you have chosen.

How to trade: First, estimate whether the news is necessary or not, evaluate the impact it may have on the company. Open positions following the market sentiment.

Analyst Ratings

If you fear all this analysis, factors, and tools, rely on analysts. Analysts provide recommendations to buy, sell, or hold stocks.

Where to follow: You need to find reliable sources of recommendations and check what the analysts say.

How to use: Analysts may provide not only signals but an in-depth explanation of the forecast, mentioning significant factors that have an impact on the price. Use this information to make your own predictions.  
The investment research mostly applies to real stocks.

However, they can also help to trade CFD on the price difference, as you can catch the market sentiment. Don’t blindly rely on analysts’ forecasts. Remember, we all make mistakes. Use the estimates to confirm your projections.

Fundamental Analysis and Cryptocurrencies

Although the cryptocurrency market resembles the forex market, its fundamental tools differ. It’s not easy to define fundamental tools that help estimate cryptocurrency value:

  • Cryptocurrency news. If you’ve chosen a cryptocurrency you want to trade, you can easily follow news about it. Cryptocurrency-bank cooperation, cryptocurrency development can be the factors that will increase the value of the asset.
  • Industry news. Every time a government restricts a cryptocurrency, its value decreases. If the legislation relates to core cryptocurrencies such as Bitcoin, Ethereum, Litecoin, Dash, the effect may spread on the whole crypto industry.

Cryptocurrencies have existed for several years, but the legislation is still unclear. Many countries continue banning cryptocurrency usage. However, some countries implement crypto into the state financial system.

Where to follow: Find reliable resources that post information about the crypto world.

How to trade: Read the news and evaluate its effect on the asset. Follow market sentiment.

Fundamental Analysis and Forex

Forex fundamental analysis is much easier than the stock one as forex trading. Forex fundamental analysis doesn’t require checking financial statements or learning about the CEO.

Forex fundamental analysis is much easier than the stock one, as forex trading.

There are three main tools you should learn to boost your potential profit.

Economic Indicators

There is a vast number of economic releases you can follow to predict the currency value. The importance of the indicator depends on the country, the currency of which you trade. For example, trade balance data highly affects the value of the Canadian dollar but doesn’t have a strong impact on the British pound. To simplify this, we grouped the economic indicators and mentioned only the most important ones.

IndicatorEconomic release
OutputGDP, retail sales
SentimentBusiness and consumer sentiment
Labor marketUnemployment rate, payrolls, employment change, unemployment claims
InflationCPI, PPI, WPI, RPI
Trade balanceTrade balance

Where to follow: Each economic indicator is published in the economic calendar. Economic calendars are freely accessible on the Internet.

How to use: There are always three figures: previous data, forecast, and actual data. If you plan to trade before the data is published, check the previous data and forecast. If the estimate is better than the previous data, it’s more likely the currency will appreciate before the data is out. If you plan to trade on the economic release, check the forecast and the actual data. If the actual figure outperforms the estimates, the currency will rise. If it is worse than the forecast, the currency will decline.

The effect of the economic release (specifically how long it stays in effect) depends on many factors such as whole market sentiment, the strength of the paired currency, and the difference between the forecast and previous/actual data. If you trade before the release, the asset starts appreciating within two hours before the release. If you trade after the event, the effect of the event lasts from 30 minutes to two hours.

chart EUR/USD, M30

On April 9, 2020, the US released the number of initial jobless claims. Analysts predicted a smaller number of claims compared to the previous release. However, the actual data was worse than the estimation. As a result, the EUR/USD pair rose significantly at the time of the release (12:30 UTC) and continued rising within the next hour.

Central Bank Monetary Policy

The monetary policy of a central bank is a vast topic. However, you only need to know a few things about it.

Where to follow: Central bank meetings are placed in the economic calendar.

How to use: The central bank can either change the interest rate or keep it on hold but give comments regarding the decision. If the bank cuts the interest rate, the currency depreciates. If the bank raises the rate, the currency appreciates. If there is no change to the rate, the bank’s comments determine the asset’s direction. If the bank sounds optimistic (hawkish), the currency rises. If the bank’s mood is negative (dovish), the currency depreciates. Apply the same rules of previous/actual data and forecast the interest rate data.

chart NSD/USD, M30

On August 7, 2019, the Reserve Bank of New Zealand cut the interest rate by 50bp against the 25bp expected. As a result, the NZD/USD pair plunged within the first 30 minutes after the release by more than 120 pips.


It’s the most challenging tool to use for market predictions. All you can do is be ready when news happens and creates high volatility. News can be predictable and unpredictable. Predictable news is international body meetings, referendums, elections. Unpredictable news is tweets of Mr. Trump, unscheduled meetings, and announcements.

Where to follow: The only option is to read the news and stay up-to-date.

How to use: It’s better to avoid trading on news as it’s the most unpredictable thing in the market. If you know a meeting or announcement with an unpredictable outcome is scheduled, close all of your trading related to the asset that can be affected. In terms of unpredictable news, there is no opportunity to prepare.

chart BRENT, H1

On April 9, 2020, OPEC+ and invited countries, including Russia, discussed the oil output cuts. Within the first hour of the meeting, Reuters announced Russia and Saudi Arabia were ready to cut the oil production by 20 mb/d. It was higher cut than expected. Thus, Brent surged. However, the information wasn’t confirmed. Later, countries agreed on a 10 mb/d shortage. Brent price formed a candlestick with long upper and lower shadows, which signaled enormous volatility.

Market Sentiment

Market sentiment is not a tool of fundamental analysis. However, it’s a big part of it. The market sentiment reflects traders’ attitude towards an asset. An asset’s direction is formed by the willingness of traders to buy or sell. Market sentiment combines both fundamental and technical analysis.

When we say to follow market sentiment, it means you should understand what the most significant part of the market thinks about the security and trade in the direction this part has chosen.

Fundamental vs. Technical analysis

It’s a never-ending debate, and you won’t find a perfect answer. There are two main groups of traders, fundamentalists, and technicians, and we recommend not to separate these types but combine them. Check the table to compare.

To boost your potential profit, combine fundamental and technical analysis.

 Technical analysisFundamental analysis
ConceptUses technical indicators, chart patterns to analyze previous market movements and predict the future direction.Uses macro- and microeconomic factors to determine whether the asset is over-/undervalued.
How to followPrice chart with patterns and technical indicatorsEconomic data, news
SignalsTechnical indicators and patterns provide entry and exit signals.Buy when the asset is undervalued; sell when the asset is overvalued.
PeriodSmall timeframes from one minute to one dayBig timeframes from daily to monthly
Trader typeShort-term traders (usually intraday trading)Long-term traders

Tips For Traders

You have learned a lot about fundamental analysis; let’s sum up how to use it. First, determine the market you want to trade. The forex market is the easiest way to apply fundamental analysis and boost your potential profits. Second, check the list of tools that are used for your market. Third, use the trading rules of the tools.

Fundamental analysis is much easier than technical analysis. Nevertheless, it requires practice. Use a demo account at Libertex and apply your knowledge. A wide range of assets available on the demo account will give you a chance to implement fundamental tools for every market we mentioned today.


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