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UK retail sales pretty much match estimates- GBP/USD largely unchanged

The UK July retail sales report has just been released. As earlier noted, the markets were expecting good data here. Well, the data is better but not much more than was expected. Sales rose by 0.5% in July. The markets were looking for a 0.6% rise. The core annualised rate is as forecast though and that has bounced back by 1.4% The reaction in the Pound has been minimal and the GBP/USD is not much removed from where it stood leading into this report. As to whether than means the data was fully priced in at the current levels is a possibility too. The GBP/USD is currently trading at 1.2877 
 

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